Account Information
Adobe Campaign features
Customer segmentation
customer on virtually any variable in your customer profile You can create segments. In Adobe Campaign, based on
these customers Use it step-by-step for cross-channel programs or use it in other Adobe Experience Cloud
You can share it with your solution.
Deliver optimized messages to the right channels
Use unified customer profile data to easily customize segments. For example, you can segment customers according to their car type and send messages only to the main driver of the vehicle. Once you've defined your target segments, you can use them in your cross-channel campaigns or export them for use in other Experience Cloud solutions.
Adobe Experience Platform gives you direct access to more data coming from online and offline sources, including Adobe Analytics, so you can segment your customers more granularly in Adobe Campaign based on your unified customer profiles.
Key features
Unified customer profile
More data points enable more powerful segmentation and reporting. You can connect online and offline data sources to Campaign for more granular and appropriate segmentation.
Visual segmentation tools
Provide channel workflows and targeted segmentation in one visual environment so you can create a unique journey for your customers.
Dynamic list selection
Automatically enroll or remove from each segment based on customer behavior and qualifications without manually updating each contact.
Adobe Experience Manager integration
You can integrate Adobe Campaign into Adobe Experience Manager to streamline your emails. This makes it easy to create multiple versions of a single email, so you no longer have to waste time sending emails to multiple customers in one campaign.
Try the power of Adobe Campaign for yourself.
See how Adobe Campaign can help.