Make sure all campaign content is compliant and on-brand. Adobe GenStudio for Performance Marketing enforces brand rules, validates content, streamlines approvals, and supports compliance workflows across teams, industries, and channels .
Brand compliance and validation
Extend your campaign content with AI-powered tools that enforce and verify brand rules while protecting your brand's intangible assets.
Brand governance. Upload brand guidelines to set brand voice, tone, and direction by channel, then use automated brand checks to ensure that all assets comply with those rules. Each piece of content receives a brand score based on defined metrics to show where it meets the standards and what doesn't.
Access to approved assets. Quickly find and import brand-approved assets, such as images and videos, to resize, resize, and reuse. Assets can be imported directly from built-in repositories, Adobe Experience Manager Assets, and other third-party DAMs.
Respond to regional brand guidelines (to be provided). Set brand guidelines for specific regions to help localize translated content.
Review and Approval
Make it easy for your team to review and approve content before activating it, ensuring brand and legal compliance.
Collaborative workflows. With built-in approval workflows, marketers can request reviews from multiple teams and users, including creative, legal, and marketing operations.
Adobe Workfront Proofing Integration. Leverage existing workflow templates to allow reviewers to compare, comment, and annotate versions right from Workfront.
Enterprise compliance workflows
Support a variety of compliance workflows to ensure your content complies with regulations, laws, and industry-specific requirements.
Channel compliance. Built-in workflows support channel and platform-specific guidelines.
ADA compliance. You can test the accessibility of various elements, including AI-generated text and images, to align with accessibility standards.
Public and regulated content. Connect to public libraries and compliance systems to validate pre-approved language and claims.
Let me answer any questions you may have.
What is brand compliance in marketing?
Brand compliance in marketing means ensuring that all campaign content, including ads, emails, and images, aligns with the brand's voice, style, logo usage, and regulatory standards. With Adobe GenStudio for Performance Marketing, organizations can upload brand guidelines, automatically validate content based on them, access and use approved brand assets, and enforce compliance through built-in approval workflows.
How do AI brand compliance tools work?
AI-powered brand compliance features, such as those found in GenStudio for Performance Marketing, use machine learning to evaluate brand compliance guidelines, such as tone and style, and provide compliance scores. It streamlines review by automating brand verification, flagging inconsistencies (such as on-brand fonts), and highlighting issues before content is published.
What is a brand approval workflow?
Brand approval workflows are structured processes for content review and approval. In GenStudio for Performance Marketing, assets are delivered to key stakeholders for approval through a collaborative review path. This ensures that each piece of content is officially approved before it is active on multiple channels.
What does channel compliance mean?
Channel compliance ensures that ads across various platforms, such as social media, display, and email, meet each channel's specific requirements and brand guidelines. GenStudio for Performance Marketing provides template support for paid social media and display ads, and automatically checks platform-specific guidelines, including accessibility (ADA), regulatory, and legal standards.
How can you scale your brand-compliant content creation?
To scale brand-compliant content creation, you need to centralize brand assets such as logos, templates, and personas, automate content creation with AI trained on brand guidelines, and use approval workflows. GenStudio for Performance Marketing supports this by combining AI content creation, multi-channel template support, persona/product definition, seamless asset repository integration, and more.
Can GenStudio for Performance Marketing handle non-English brand guidelines?
Yes. GenStudio for Performance Marketing also supports brand guidelines in addition to English. If you upload or manually create guidelines in different languages, the platform will display and enforce those rules in the same language. This allows global teams to efficiently produce content that aligns with their localized brand.
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