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Features of Adobe Customer Journey Analytics

Full customer journey view

Connect all customer identities and interactions, regardless of channel, device, or time to
gain a unified view of the customer journey. Unlock insights you never had before
. Explore journeys with adaptive visualizations,
AI-enabled workflows, and real-time self-service reporting powered by a powerful conversational interface
.

Analysis Workspace

Use a drag-and-drop, interactive interface to quickly uncover insights from the entire customer journey and get the information you need to make business decisions.

    • Versatile navigation tools. View, explore, and understand customer journeys with free-form tables, cohorts, segmentation, attribution analysis, visualizations, and contextual labeling.
    • User-friendly queries. You can easily query all customer journey data without writing complex SQL, allowing you to make informed decisions in real-time without having to write hundreds of static reports over weeks.
    • Diverse viewing experiences. You can open the analytics view in a web environment, device, or browser without any installation process.

Visualize the customer journey

Visualize each stage of the customer journey in sequence by channel, and get a contextual view of every customer behavior. This allows you to:

    • Cohort analysis. Create groups of customers with shared characteristics and compare their behavior over time to identify and analyze customer retention, churn, latency, and other unique cohort trends.
    • Fallout analysis. Use drag-and-drop tools to quickly build funnels and customize steps to analyze customer conversions across touchpoints and segments and compare fallouts.
    • Flow analytics. Explore customer movements across all channels to see entry, exit, and sub-flow activity, and create segments to quickly understand the customer journey.
    • Histograms. You can see the distribution of users for successful events and customize events to understand which users are high or low value.

Expedited report processing

Reduce IT queues and reduce report turnaround time with self-service capabilities that allow you to explore and make instant adjustments to answer business questions.

    • Unlimited queries. Proactively aggregate and connect customer data, and gain insights in seconds, not weeks or months, with unlimited queries and real-time processing.

Leverage 120% of the full customer journey view

Experience League offers a wide range of learning content, including documentation, tutorials, and user guides
.
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can help
.

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