Cross-channel content delivery

Activate content across multiple channels, including paid social media, email, display, and video, in a single workflow.

• Linked ad serving. Deliver perfectly structured ads to Meta, LinkedIn, TikTok, Amazon, Innovid (formerly Flashtalking), CM360, and other third-party publishers.
• Faster email activation. Connect to email marketing platforms like Adobe Journey Optimizer, Adobe Journey Optimizer B2B Edition, and Adobe Marketo Engage to deliver approved emails.

Audience-based activation

• Advertise by audience. Integrating with Adobe Real-Time CDP allows you to run personalized ads on platforms like Meta, Google, and LinkedIn, where your audience can dynamically stay up-to-date. This means that when a campaign launches, the right message reaches the right audience.

Intelligent tracking

Reduce manual effort and measure your campaigns from start to finish.

• Metadata synchronization. Use naming conventions and metadata tags synchronized to Adobe Workfront planning to save time and reduce errors.
• Automatically generate a trace ID that lasts from activation to reporting in the format you want. This provides reliable measurement and actionable insights.