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Adobe Real-Time CDP Features
Data Governance and Privacy
Real-Time CDP provides industry-leading enterprise data security and privacy tools
to build trust with your customers and keep your data safe.
to build trust with your customers and keep your data safe.
Labeling and cataloging
Create, manage, and enforce data usage policies with brand-customizable labeling, catalog creation, and out-of-the-box templates.
- Dataset classification. You can use labels to define governance and access to datasets and fields.
- Customizable labels. You can use the provided labels and customize them to meet your organization's needs.
- Flexible label access. Extend labels by applying and editing them programmatically through the user interface or API.
Notifications and policies
Clear policies can be enforced in the system to prevent users from activating sensitive data.
- Automated governance. You can set up and automate usage alerts to prevent privacy violations.
- Empower your team.You can develop reliable marketing while respecting consumers.
- Eliminate risk factors.Prevent the activation of customer data that violates internal and external guidelines.
Genealogy
Before activating a customer, you can check the lineage to learn more about the source of the data and the relevant policies.
- Enforcement. You can track lineage and ensure that labels and associated policies are applied to downstream services, such as real-time profiles.
- Contextual feedback. Inform practitioners why a particular policy violation occurred.
- Data audit support. When conducting internal audits or third-party audits of data usage, we can provide users with detailed information.
Privacy Services and Consent Management
With APIs and marketer-friendly user interfaces, you can respect customer preferences for consent and privacy.
- Protection of consumer rights.In accordance with applicable local regulations, we may respect the customer and their rights.
- Global policy support. It supports various regulations, including GDPR, CCPA, and CPRA.
- Data governance, security, and privacy Centralized APIs or UIs allow you to efficiently manage all requests in one place.
Healthcare Shield add-on
Healthcare organizations that need to comply with U.S. HIPAA guidelines can protect consumer privacy and manage customer data at scale with innovative new features and enhancements to Healthcare Shield for Real-Time CDP.
- Utilize Protected Health Information. We may enhance our unified profile based on your personal health information as outlined in our HIPAA guidelines with your privacy team. Adobe enters into a Business Associate Agreement (BAA) at the request of the business team.
- Enhancing privacy.Advanced access controls, specific labels for data, lifecycle management, and time settings for datasets enable customers to securely proceed with data cleansing.
- Premium features for HIPAA compliance. Expand thresholds for data deletion and automate consent policy enforcement to meet customer and patient needs.
Leverage 120% of data governance and CDP security capabilities
Experience League offers a wide range of learning content, including documentation, tutorials, and user guides
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Let me answer any questions you may have.
How does Adobe Real-Time CDP help marketing and IT leaders manage data governance more easily?
Adobe Real-Time CDP unifies all users into one data governance platform, making it easy for marketing and IT teams to set rules, permissions, and data labels across the business.
- This reduces manual work, breaks down disconnects, and ensures compliance quickly, so teams can spend less time tracking rules and more on driving growth.
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- Provides clear visibility and control for both marketers and IT departments, enabling secure and consistent data usage across all departments.
Can Adobe Real-Time CDP future-proof privacy in line with regulations and evolving technology stacks?
Yes, Adobe Real-Time CDP is designed to evolve with changing privacy regulations and enterprise martech stacks. Organizations can remain compliant and adaptable to any changes.
- Seamless updates to the system to support new requirements such as new privacy laws, the deprecation of cookies.
- Flexible APIs and integrations allow you to freely integrate with both existing and new technologies.
How is Adobe Real-Time CDP's automated governance and manual compliance approach different?
Unlike manual compliance tools, Real-Time CDP provides automated, real-time enforcement capabilities to continuously monitor data usage and user violation behavior.
- Automated alerts and policies dramatically reduce manual oversight and accelerate enforcement cycles.
- This proactive approach helps businesses reduce compliance gaps and liability risks.
How does Adobe Real-Time CDP's Healthcare Shield ensure HIPAA-compliant data governance, and why do you need industry-specific protection?
Healthcare Shield in Adobe Real-Time CDP is designed to comply with the stringent privacy standards and security obligations that healthcare organizations must meet. Specifically, we comply with HIPAA by:
- Protect and manage PHI through specialized workflows to meet HIPAA privacy obligations.
- Automated consent, data lifecycle management, and audit trails support industry-specific compliance.
- Adobe's Healthcare Shield offers a BAA option and enhances control over healthcare data. More information can be found in Health Data Ready.
