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Features of Adobe Customer Journey Analytics

Data Governance

The scalable, patented data governance framework provides comprehensive controls for setting up and maintaining usage and access compliance
. This enables secure and controlled access to customer data and meets
customer expectations for privacy management and personalization.

Data Governance Tools

Leverage tools for consent management, patented data labeling, policy creation, and data usage enforcement to ensure that your data and analytics remain compliant with privacy management policies.

    • Labeling and cataloging. Leverage data labeling and cataloging capabilities and ready-to-use, changeable templates to create, manage, and enforce data usage policies.
    • Clear policies and labels can prevent users from activating sensitive data. In addition, in-product usage notifications alerts alert you to attempted policy violations.
    • Transparency. The algorithms used in data processing and modeling ensure that the results are understood and trusted.
    • Adobe Experience Platform Data Mirror. Sync data warehouses such as Snowflake, Google BigQuery, and Databricks with Customer Journey Analytics to maintain data integrity and governance across systems, minimize inconsistencies, and comply with public sector standards.

Permissions

Provide role-based permissions and data access to the right team members so they can collaborate without compromising your customers' privacy.

    • Specific permissions. You can give users and groups permissions such as edit, duplicate, view, read-only, and so on.
    • Granular access control. You can manage user and group access, including individual data points.

Reporting Activity Manager

Monitor and manage system reporting volumes to stay ahead of overage costs for further investigation and identify outliers.

    • Dose diagnostics. Doses can be self-diagnosed and resolved during high-reported times.
    • Prioritize reporting queues. You can prioritize requests to optimize reporting queues and free up capacity.
    • Request limits. You can limit requests to a specified time period.

Leverage 120% of your data governance capabilities

Experience League offers a wide range of learning content, including documentation, tutorials, and user guides
.
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