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Adobe Experience Manager Assets

Extend modern experiences with AI-powered DAM

Streamline content creation and rich media
anytime, anywhere Communicate your experience smartly. Custom Digital Assets
Manage Adobe Experience Manager Assets
Easily search, manage, and activate
millions of assets Deliver and extend personalized experiences.

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Experience Manager Assets features

Industry-leading Adobe solutions provide sophisticated, user-friendly tools, AI-powered features, and collaborative workflows to help you efficiently manage your assets and deliver customer experiences faster.

User-friendly system to manage millions of assets

Millions of assets can be easily collected, organized, and categorized to quickly find the elements you need for your projects and campaigns.
    You
    • can upload any type of asset, including rich media such as 3D, through bulk ingestion or by connecting to a storage application.
    • Automatically group and categorize assets and metadata for easy search, eliminating the need for manual organization.
    • You can
    • quickly find assets in multiple instances of DAM, Experience Manager Assets, or teams with advanced search and filtering capabilities.
    • If you can't find the elements you need in the asset library, Adobe Firefly generative AI can generate assets that match your query.
Learn more about asset navigation

Advanced governance, permissions, and compliance

You can use digital rights management to ensure compliance with legal and brand regulations for content use.
    You
    • can create permissions for various roles, manage asset expiration dates, and control asset access.
    • Block access to old assets to ensure brand integrity and use digital rights management tools to ensure legal compliance.
    • Version control and duplicate detection tools reduce confusion and increase efficiency with customized workflows.
    • With
    • on-brand tagging, you can create metadata tags based on the content of your images and automate tag translation to make them searchable around the world.
Learn more about asset governance

Optimize and activate assets for a better experience

Consume, transform, deliver, and optimize millions of assets to deliver the highest quality customer experiences across any channel.
    • Use advanced asset management and delivery tools to quickly deliver brand-approved assets to all channels.
    • Optimize and resize image and video content to meet downstream requirements or viewer bandwidth.
    • Automation for rich media and images, including video and 3D, allows you to adjust, restructure, and transform content to maximize asset utilization on any screen.
    • Dynamic media templates allow you to generate personalized content with templates that respond to context-based, real-time insights.
Learn more about asset activation.

Asset Analytics and Performance Insights

Identify the value and utility of your assets to improve future experiences.
    You
    • can check asset usage data, such as the most downloaded assets, to determine which assets to activate, which channels to reuse them, and more.
    • Integrate your own and third-party analytics to understand how your assets are performing across different channels.
Learn more about Asset Insights

Create more value with Adobe product integrations

Accelerate on-brand content creation with Adobe Express and Experience Manager Assets integration

Every team can create, reuse, and reimagine trusted content on a single, unified platform.

Learn about the integration of Adobe Express with Experience Manager Assets

Experience Manager Assets integrated with Adobe GenStudio for Performance Marketing

At the heart of the GenStudio solution, Experience Manager Assets is integrated into GenStudio for Performance Marketing, allowing marketers to find and use approved content directly in their applications.

Learn about GenStudio for Performance Marketing

Forrester names Adobe a Leader in Digital Asset Management

View the report

Questions? I'll answer you.

What is a Digital Asset Management (DAM) Platform?

Digital asset management (DAM) platforms cleanse, discover, and activate a wide range of digital content, streamlining content operations and workflows.

What is metadata, and why is it important?

Metadata is detailed information about an asset, such as asset description, keywords, campaign, customer, author, etc. Metadata allows you to organize, search, and create relevant content.

How do I automate and activate content with DAM?

DAM automates and activates content by streamlining metadata collection, content tagging, workflow processes, and distribution. This allows you to efficiently organize your assets, deliver them at the right time, and activate them for each customer, maximizing the effectiveness of your content management and marketing.

What is Digital Rights Management (DRM)?

Digital rights management (DRM) refers to the processes, policies, and technologies used by businesses to control how digital content creators use and share their digital assets. DRM protects intellectual property rights under applicable copyright laws to protect both content owners and businesses that distribute and create content on the internet.

How can DAM help?

With an AI-powered digital asset management platform, you can make one asset available in multiple places in different versions. Dynamically deliver rich media optimized for all screens, and gain scalability based on machine learning and asset search.