Account Information
Adobe Real-Time CDP Features
Cookieless Marketing
Adapt your marketing to a cookieless environment and
consistently reach all your customers, including prospects, across multiple channels with data-rich customer segments.
consistently reach all your customers, including prospects, across multiple channels with data-rich customer segments.
Adobe Real-Time CDP Collaboration
Real-Time CDP Collaboration prioritizes customer and secure privacy management, simplifying how audiences are analyzed, activated, and measured to help you reach customers across multiple channels. Collaborate with trusted brands and publishers to enhance your advertising and co-marketing efforts to better understand your customers and reach them at every touchpoint.
- Discover. Find high-value customers and better understand them so you can create engagement and campaign plans for your collaboration partners.
- Enable brands and publishers to collaborate to reach the right customers across a variety of channels, including connected TV, commerce media, closed network services, digital audio, DSPs, and more.
- Measurement (coming soon). View campaign performance and reports in a unified environment, and get information about advertising and co-marketing efforts.
Partner Data Support
Reach new customers cookie-free and enrich your data with partner-provided prospect profiles and partner IDs.
- Customer acquisition and addressability. Cookieless identifiers and hashed PII from data partners can be used to reach new customers without third-party cookies. Adobe's cookieless CDP approach ensures robust audience targeting and prioritizes privacy.
- Full-funnel marketing in a single system. You can discover potential and known customers in one system and increase conversions through personalization.
- Build trust. Manage partner data and profiles with patented data, labeling, access controls, and more to develop trusted marketing.
Target
Use ad-focused integrations without third-party cookies to quickly reach large target audiences. Channels include paid media and social media, as well as connected TV and audio.
- Individual and account-based customer activation.You have the flexibility to activate B2C or B2B campaigns based on your personal ID or account ID. This is the key to effective CDP advertising.
- Pre-built audiences for B2C and B2B marketing. Choose from over 75 audiences, including advertising, analytics, email, personalization, surveys, voice of the customer, and more, to reach your customers effectively.
- Profile unified management canvas. Plan step-by-step, one-to-one, cross-channel customer journeys to deliver exceptional customer experiences.
Segment Matching
Collaborate with partner brands to share their data in a secure and neutral environment to scale your customers and reach a wider audience.
- Data enrichment. You can use duplicate segment metadata for matching identifiers to enrich customer data and provide an enhanced consumer experience.
- Data-driven lead discovery.You can expand your customers based on first-party data obtained through brand partnerships.
- Strategic partnerships. With Adobe's cookieless CDP architecture, you can maximize your strategic relationships to improve your reach and impact.
Learn more about cookieless marketing features
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Let me answer any questions you may have.
What is cookieless marketing, and how does it affect customer acquisition?
Cookieless marketing refers to the use of first-party data and privacy identifiers to reach and engage audiences without relying on third parties. This approach allows organizations to acquire new customers in a way that collaborates with trusted data sources and uses cookieless identifiers and hashed PII to expand audience reach and addressability.
- Reduced reliance on third-party cookies
- Leverage secure partner data to target and enrich
How does Adobe Real-Time CDP leverage cookieless advertising solutions to support enterprise marketers?
Adobe Real-Time CDP provides a cookieless advertising solution by using first-party and partner data to activate individual and account-based audiences across multiple channels. Marketers can deliver campaigns to more than 75 audiences, including paid media and social, without relying on outdated third-party cookie data.
- Unified customer journey management
- Support for B2C and B2B activation
What are the benefits of using cookieless identifiers in customer data platforms (CDPs)?
Cookieless identifiers in CDPs help businesses maintain addressability and personalization by safely and responsibly enhancing customer profiles. These identifiers enable the implementation of full-funnel marketing while complying with data governance standards.
- Prospecting and personalization in a single system
- Reduced risks associated with privacy regulations
Why should IT and marketing leaders choose cookieless CDPs for future-proofing digital experiences?
Cookieless CDPs, such as Adobe Real-Time CDP, seamlessly integrate with your enterprise technology stack, ensuring robust data governance and privacy compliance, and powering robust multichannel marketing. This approach safeguards data utilization and ensures customer engagement even if third-party cookies are phased out in the future.
