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Adobe Journey Optimizer features

Smart Optimization

Experiment and simulate to continuously increase customer engagement and retention
. With AI-driven decision-making, you can deliver the right experience to your customers at the right time, increasing engagement and
achieving your marketing goals.

Journey Agent

Quickly create, analyze, and optimize multi-touchpoint customer journeys at scale.

    • Easy journey creation. You can create multi-step journeys using natural language text prompts, images, or outlines.
    • Proactive optimization. Monitor planned and ongoing journeys, and review recommended actions to address any conflicts or anomalies.
    • On-demand insights. Use simple prompts or questions to gain meaningful insights into journey performance.

Real-time decision-making

Analyze real-time profile data to power journeys and campaigns with a decision engine that delivers the most relevant content, offers, and experiences for each customer throughout the brand journey.

    • Generate suggestions. Generate text and visual suggestions based on a robust set of rules that provide the right offer for your customers. You can set up alternative suggestions so that no customers fall out.
    • Offer repository. Manage all your offers in one place. Search for proposals, organize them into rule-based collections, and distribute them to your customers.
    • Eligibility rules. Set up eligibility rules to determine which offers to show and when. You can use additional context, such as customer profile attributes and events, to fine-tune your offer delivery.
    • Limit the frequency of suggestions. Limit the frequency of suggestions received by customers, reducing fatigue. Limit the frequency by profile, placements, and configure alternative offers for non-eligible customers.
    • AI-powered ranking. Evaluate the ranking of offers tailored to each customer based on how they engage (e.g., views, clicks, downloads, subscriptions). AI-powered models learn over time, which helps increase customer engagement and retention.

Experiment

Tailor engaging experiences to your needs. Experimentation allows you to quickly optimize customer experiences based on factors such as copy, images, channel combinations, journey length, engagement frequency, and time.

    • Experiment with content. Find the right title and body for each channel. Use generative AI to quickly generate different versions of your message and then figure out which one works best for your target audience.
    • In addition to copy, test journey length, channel, order, and more. You can experiment with a subgroup of your entire customer to find out what works best for your business. Real-time results. Without the need for in-depth statistical information or complex sample size assessments, experiments can provide clear and tangible results in real-time.
    • Global control group. Automatically remove sub-customer groups from experiments to see how personalized and granular customer experiences are performing.
    • Scaling successful experiments (coming soon). Run high-performing experiments quickly. Deliver high-performing experiences with a single click to deliver tangible results.

Smart Journey

Capture your customers' attention with a journey that sets them apart from the competition. It uses AI and machine learning to predict the best path and time to engage each customer.

    • Journey Path Optimization (coming soon). With experimentation and AI decision-making, you can choose the best journey based on your desired activity or business goal.
    • Know the best time to send emails and push notifications. Send messages tailored to each customer at the right time to increase customer engagement.

Adobe AI Assistant

Chat with our AI assistant to streamline your work. Understand your data, automatically generate audiences, and work with experts in Adobe Journey Optimizer. Enterprise-grade data security and information governance also help you comply with security standards.

    • Improved product knowledge. Use the AI assistant to harness the full capabilities of Adobe Journey Optimizer to produce high-quality content quickly. You can ask the AI assistant questions like "How do I create segments for my campaign?" or "How do I use suggestion decision-making?" to gain in-depth product knowledge.
    • Troubleshooting. Without calling for support, AI assistants can be used to easily get answers based on product documentation or specific datasets to explore new scenarios or troubleshoot workflow issues.
    • Operational insights. Without complex queries and analysis, you can understand how your team members are using datasets, audiences, and journeys.

Product Support Agent

Diagnose, resolve, and report product issues quickly and easily with Adobe's agent AI, Product Support Agent. It supports self-service with interactive guidance, so you can resolve issues faster and be more productive.

    • Problem-solving. Use natural language prompts to instantly get answers to frequently asked questions based on expert-curated documents.
    • Support case management. You can open a support case with the AI assistant. The AI assistant then automatically gathers contextual insights, such as chat logs, IDs, and issue descriptions, to resolve them quickly.
    • Support case tracking. You can seamlessly track the status of your support cases.

Take advantage of 120% of Smart Optimization

Experience League offers a wide range of learning content, including documentation, tutorials, and user guides
.
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Let me answer any questions you may have.

What is Intelligent Optimization in Adobe Journey Optimizer?

Intelligent optimization in Adobe Journey Optimizer means using AI to deliver the right messages, offers, and channels to each customer at the right time. Adobe Journey Optimizer brings together send time optimization, offer decisioning, and testing into one engine.

How does Adobe Journey Optimizer decide which suggestions to display?

Marketing teams can define offer eligibility rules and set up AI to score and rank options. Adobe Journey Optimizer automatically selects the best offers for each customer based on context and performance.

Can enterprise teams run experiments in Adobe Journey Optimizer?

Yes. You can test your titles, images, copy, and layout for different audiences. The results are reflected directly in the journey insights within Adobe Journey Optimizer.

What is journey simulation in Adobe Journey Optimizer?

Before starting a journey, enterprise teams can run simulations in Adobe Journey Optimizer to predict delivery volumes, identify bad profiles, and preview expected performance.

How does Adobe Journey Optimizer help CMOs balance automation and control?

Adobe Journey Optimizer provides CMOs with visibility into test performance, winner logic, and automated decision-making. This ensures that your strategy aligns with your brand's goals.

Can data science teams connect to Adobe Journey Optimizer decisions?

Yes. Adobe Journey Optimizer supports external scoring inputs and AI models through Adobe Experience Platform, enabling cross-team collaborative optimization.

How can CIOs manage AI transparency and governance in Adobe Journey Optimizer?

Adobe Journey Optimizer records AI decisions and uses clear scoring logic, allowing CIOs to audit, report, and enforce AI governance requirements.

How does intelligent optimization affect your business?

Intelligent optimization personalizes every touchpoint based on data, context, and learning at scale to increase engagement, reduce waste, and improve ROI.


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