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Adobe Experience Manager Sites features

Test and optimize

Use the various features of Edge Delivery Services to easily
experiment and test your web You can do it quickly. From
simple split testing to full-page experiments Get insights quickly from every page.

Generative AI Diversification

You can create multiple versions of images and texts right away to publish on your site, quickly testing and optimizing them for best performance.

    • Create a full experience. With Adobe Firefly, you can generate high-quality images and associate them with phrases generated in Experience Manager Sites to provide a comprehensive experience for your customers.
    • Optimized prompt templates. You can use ready-to-use prompt templates tailored to specific parts of your site to produce better AI results, eliminating the need to reiterate
    • prompts.
    • Content that works for your customers. You can import predefined segments and their characteristics to create content that is tailored to each customer. Brand-optimized output. You can apply your brand's unique tone and style to your prompt templates to create content that is optimized for your brand. Brand identity elements are securely stored in your account and are not used to train third-party AI models.
    • Copywriting tools. Copywriting, rewriting, summarizing, rejecting, and more to ensure the best text output for every experience.

Experiment instantly

Edge Delivery Services' advanced experimentation capabilities allow you to test different content, layouts, and components across multiple pages and segments to gain deeper insights.

    • Segment targeting. Out-of-the-box tools to tailor experiences to different customer groups, including location, device type, and new and returning visitors.
    • Traffic allocation. You can divide traffic evenly or unevenly, such as 50-25-25, to easily provide a different version of the experience to each group.
    • Easy setup. Streamlined workflows allow marketers to set up and run experiments in minutes in their own content authoring environment.
    • Analysis. With instant reporting, you can quickly gain insights into the results of your experiments to improve your page performance. In a preview environment, you can easily see traffic, conversions, and statistical importance for each version to make insights-driven decisions.

Content insights

By measuring the performance of your content, you can identify the factors on your page that drive customer engagement and conversions.

    • Attribute-specific insights. Adobe's AI and machine learning services break down every experience into content elements and attributes, so you can understand which attributes drive customer engagement.
    • Page-specific insights. Gain insights into the performance of your authored pages, including assets, text, layouts, and extracted attributes, to improve specific promotions and campaigns.
    • Asset-specific insights. You can view performance data for all your assets, including images, to understand which assets are engaging visitors across your web and paid media channels.

Rule-based targeting

Context-based rules allow you to target specific groups of site visitors. Then, you can provide relevant content to your visitor segments with out-of-the-box tools without any coding effort.

    • Form-based setup. The simple interface allows you to quickly select and use rules from the rule library. You can also change existing rules or create new ones yourself.
    • Customer segment targeting. Upload customer profile data from Adobe Target to target powerfully and innovatively.
    • Location-based targeting. By knowing where each visitor is, you can target your content based on local trends, activity, weather, and more.

Leverage 120% of your testing and optimization capabilities

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