Build a global site
Streamline and scale content creation and management across teams and channels with easy-to-use tools.
Account Information
Adobe Experience Manager Sites
Build a fast and engaging website
Adobe Experience Manager Sites is a great way for marketers to
Developers can use it on
all digital assets, including web, mobile, and apps.
It's an industry-leading content management system that allows you to create high-performance
pages.
Explore the benefits of Experience Manager Sites
Adobe has taken CMS to the next level. Solve the key challenges of managing digital assets with Experience Manager Sites.
Improve your site's discoverability, traffic, and conversion rates
With fast loading times and responses, it will increase search rankings, traffic, and conversion rates. Experience Manager Sites is the only CMS with out-of-the-box features to maximize performance.
-
You
- can improve your Web page success metrics, Core Web Vitals, and Google Lighthouse scores.
- It
- can improve your SEO rankings.
- Faster page loading times can reduce bounce rates and maintain customer engagement.
Removing bottlenecks in digital content creation and delivery
To meet customer expectations, brands need to deliver more diverse web and app content quickly. Experience Manager Sites allows you to quickly author and edit web pages.
- Flexible authoring tools for a wide range of content contributors can boost productivity.
- Using
- familiar tools like Microsoft Word and Google Docs, you can easily create and edit pages without any application expertise.
- You can use the intuitive visual editor in your application to create or edit pages.
Continuous on-page optimization to increase engagement and conversion rates
Experience Manager Sites' experimentation and automated reporting capabilities make it easy to experiment and test quickly without further development or integration with third-party products.
-
You
- can run simple A/B tests quickly.
- Test
- entire pages across design, content, and UX at the same time.
- Chatbots make it easier to gain insights and quickly understand how your pages are performing.
Accelerated Web Development
Experience Manager Sites simplifies the development process with JavaScript and CSS.
- Use pre-optimized boilerplate code to get started with ease.
- It
- automatically reports performance degradation, which can reduce page loading delays.
- Rather than the traditional long linear development process, a content-driven approach allows for simultaneous authoring, design, and coding, reducing development cycles.
Create pages that increase customer satisfaction
Experience Manager Sites provides easy tools to create, manage, and deliver engaging content across digital assets.
- Collaborate globally with a consistent design system, reusable content components, instant access to managed assets, and translation workflows.
- Use responsive design tools to create experiences that are consistent across web, mobile, and app journeys.
Leverage all technologies flexibly
Experience Manager Sites provides extended authoring capabilities for headless and headpool delivery models. You can create and manage content into reusable content fragments and deliver them to the desired frontend.
- Intuitive and comprehensive APIs are available.
- You
- can use our extensive extension catalog or build your own integrations through third-party extension frameworks.
Adobe Experience Manager Sites use cases
Optimize conversion rates
With easy-to-use tools that provide instant insights, you can increase engagement and improve your website's performance.
Reuse content
You can use and reuse approved branded content across multiple channels for different audiences.
Build personalized experiences
Leverage marketer-friendly tools to deliver personalized experiences to every customer.
AI-enhanced immersive experiences
With Adobe GenAI for Experience Manager Sites, you can generate text and images in your editing environment to create high-performing experiences. Try generative AI to automatically generate content such as:
- Brand Customization – You can create content that reflects your brand message, style guidelines, and different needs.
- Personalize by audience – With insights into sophisticated content performance, you can personalize content for each customer across all channels.
- Region-Specific Customization – Allows you to translate and adjust your content taking into account regional preferences and behavior patterns.
- Continuous optimization – Experiment to identify the best-performing versions and use insights to refine future AI-generated content.
How customers transformed their businesses with personalization
96x faster page creation
400% improvement in page loading time
Build and launch a new site in 8 weeks
Create more value with Adobe cross-product integrations
Integrate with Adobe's wide range of products to deliver timely and relevant experiences to your customers.
Experience Manager Sites + Adobe Experience Manager Assets
You can update your digital content and assets to reduce development time and marketing time.
Experience Manager Sites + Adobe Commerce
Enrich product pages with content to build engaging shopping experiences, and manage both content and commerce from a single, integrated system.
Experience Manager Sites + Adobe Analytics
With real-time omnichannel insights, you can quickly optimize content and deliver relevant experiences to each customer.
FAQ
What is content personalization?
Content personalization is one of the marketing strategies, which involves using customer data to personalize interactions with brands. This allows brands to meet customer needs and increase engagement and sales performance.
What features does Adobe Experience Manager Content Services offer?
Adobe Experience Manager Content Services leverages existing Experience Manager Pages to configure headless REST API endpoints, and uses Experience Manager Components to define or reference content to be exposed to the endpoint. With Experience Manager Content Services, you can define the content and schema of HTTP APIs through the same content abstraction process used for web page authoring in AEM Sites. Marketers can use Experience Manager Pages and Experience Manager Components to quickly configure and update flexible JSON APIs that support any application.
What is a headless CMS?
A headless CMS is a CMS that allows you to take content from a content management system (CMS) and deliver it to any frontend using the framework of your choice. You can separate content from the presentation layer (head) and make it into content blocks that can be delivered to any channel, and use these blocks to create colorful experiences and deliver them to different channels. This means that once you create your content, you can reuse it anywhere.
What is included in Adobe Experience Manager Sites Content as a Service (CaaS)?
Content as a Service (CaaS) makes it easy for Experience Manager to deliver content to various channels. With just a few clicks, you can set up content delivery to any device. Developers don't need to have expertise in Experience Manager repository structures.
What is Customer Experience (CX)?
Customer experience (CX) refers to the customer's overall perception of their interaction with your brand before, during, or during their purchase or engagement across all touchpoints and channels. A positive customer experience can lead to increased loyalty, repeat business, positive word-of-mouth, referrals, and more.