Account Information
Unified B2B Launch Management
Unified management and optimization of all B2B experiences
B2B brands need to pinpoint their buyers and tailor content
to their industry, role, and preferences. It must be provided. Deliver relevant experiences at scale with Adobe.
Increase customer acquisition, cross-selling, upselling, and renewals.
to their industry, role, and preferences. It must be provided. Deliver relevant experiences at scale with Adobe.
Increase customer acquisition, cross-selling, upselling, and renewals.
AI-powered B2B marketing solutions that accelerate time to market
Integrate data and insights
Get a clear picture of buyers and their unique journeys across B2B marketing and sales. With unified profiles and in-depth AI analytics for individuals and accounts, you can gain critical insights, create buying groups, predict buyer interest, and accurately create segments for activation. Real-time alerts help sales reps respond quickly and provide summaries that can intelligently drive customer engagement. In addition, every touchpoint attribution analysis gives you the insights you need to optimize revenue across all touchpoints.
Large-scale production of high-performing content
Accelerate, streamline, and scale your content supply chain with generative AI and intelligent automation. Connected workflows enable B2B marketing and sales teams to collaborate efficiently and coordinate content messaging, production, governance, and performance. Leverage branded content creation and organization tools for generative AI-powered personalization to enable images, videos, documents, and rich media across all channels. This allows you to better support different sales plans and launch campaigns. Accelerate ROI by rapidly launching optimized content in a centrally managed system that provides content creation, performance insights, and governance.
Generate more leads with personalized journeys
Adobe provides a single application to manage all your lead and account marketing. By identifying your target buying groups, tailoring journeys to your sales plan, and integrating marketing into your overall sales process, you can easily engage new leads and existing customers. Extend personalization with a range of AI tools, including AI assistance to automate the launch of new campaigns and generative AI to personalize email and chat conversations for each customer. Customizable lead scoring and engagement tracking capabilities provide sales teams with high-value leads, enabling quick and efficient conversions.
Increase sales with innovative web and e-commerce tools
Quickly deliver engaging self-service commerce experiences to buyers' preferred channels, driving B2B search and purchases. Deploy and manage your localized store from a single interface with central global management, and user-friendly publishing tools allow anyone to update content as needed. A personalized self-service sales portal provides buyers with a customized catalog, pricing, order history, payment options, and more. Additionally, personalized onboarding and training journeys help customers empower and succeed.
How customers are successfully developing B2B marketing with Adobe
Reduced the time it took to build a web page in less than 1 hour
Over 9,000 qualifying opportunities per month
3%~30% increase in online sales
Learn more about B2B marketing solutions
What is Adobe's B2B Marketing Solution?
Adobe's B2B unified management stack helps enterprise teams increase their pipeline and revenue by aligning data, content, and journeys around how actual purchases occur across groups, roles, and channels.
Adobe's solutions enable the engagement of entire buying groups throughout the customer lifecycle, rather than individual leads or disconnected campaigns. It moves away from traditional lead-based delivery and into a coordinated account-aware experience that reflects the way businesses make decisions.
Here's how it works:
· Marketo Engage uses AI and automation to personalize journeys across channels and roles to collect, score, and nurture leads at scale.
· Adobe Journey Optimizer B2B Edition assigns contacts to buying group roles to align these journeys in real-time and triggers campaigns based on group behavior and completeness.
· Real-Time CDP B2B Edition integrates personal and account data from multiple systems to verify identities and enable managed audiences.
· Customer Journey Analytics B2B Edition provides shareable visibility into all interactions, helping you spot friction, track performance, and prioritize your accounts.
Together, these tools enable marketing, sales, and operations teams to build connected systems that work on the same data, follow the same signals, and work as one across accounts, roles, and funnel stages.
How is Adobe different from traditional lead management platforms?
Traditional lead management focuses on scoring individuals. Adobe replaces this with unified purchasing group management. Marketing and sales teams use Marketo Engage and Journey Optimizer B2B to collaborate around high-intent buying groups based on real-time insights, role-aware journeys, and AI-generated summaries. This improves conversions and ensures that there are no unexplained deliveries.
What is a marketing qualified buying group, and why is it important?
Marketing Qualified Buying Groups (MQBGs) are Adobe's evolution of Marketing Qualified Leads (MQLs). Instead of scoring individual or entire accounts separately, it tracks the completion and engagement of buying groups to assign roles such as decision-makers or technical evaluators, detect gaps, and inform sales readiness. This allows you to identify purchase intent in a much more accurate and actionable way.
What Adobe products are included in the B2B unified management stack?
1. Marketo Engage: Marketing Execution and Lead Engagement
2. Journey Optimizer B2B Edition: Unified real-time journey management and purchase group scoring
3. Real-Time CDP B2B Edition: Data Integration and Segmentation
4. Customer Journey Analytics B2B Edition: Omnichannel Journey Analytics
5. Brand Concierge: Content Governance and Asset Delivery
These products are modular but tightly integrated through Adobe Experience Platform.
How does Adobe support account-based marketing and account-based integration management?
Account-based marketing (ABM) focuses on targeting high-value accounts. Account-based integration management (ABO) takes it a step further by synchronizing sales, marketing, and service behaviors at every stage of the account lifecycle based on real-time purchase signals, integrated data, and AI-triggered journeys.
What role does a Real-Time CDP play in B2B marketing?
Real-Time CDP B2B Edition is the foundation for audience understanding, segmentation, and activation by integrating CRM, MAP, and third-party intent data to enhance profiles, identify buying groups, and push managed audiences into unified managed journeys and campaigns.
How does Adobe help you integrate your marketing and sales data?
Marketo Engage syncs engagement data directly into your CRM, ensuring that sales and marketing operate on the same data source. Customer Journey Analytics provides real-time visualization of account journeys, showing you exactly which behaviors are generating revenue and where they are stagnating.
How have Adobe B2B customers achieved?
Many teams in businesses using Adobe's B2B marketing stack have reported the following performance:
· Campaign execution speed increased
by 36 times
· 25% increase
in lead-to-opportunity conversion rate
· ROI of re-engagement programs 16:1
· Increased sales opportunities by 222% when buying group participation was activated
How does Adobe help you measure the B2B customer journey?
Customer Journey Analytics provides real-time omnichannel visibility into all touchpoints, including marketing, sales, product usage, and support. This allows you to identify bottlenecks, identify patterns of influence within the buying group, and ensure that all teams share and understand their pipeline and revenue drivers.
