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Adobe Journey Optimizer B2B Edition Features

B2B Content and Personalization

Create cross-channel buying group experiences
with generative AI tools powered by Adobe Personalize and optimize.

AI-Assisted Email Generation

Adobe's generative experience model allows you to generate unique, AI-powered email messages based on the interest of each role in the buying group.

    • Personalized prompts. Provide instructions to generative AI models so they can tailor and refine messages to each email recipient.
    • Upload knowledge bases. You can train your generative experience model on specific product materials, images, and more to create relevant, highly personalized messages for each role in the buying group.
    • Buying group context. By providing additional context to AI models, such as the buying group role and the current stage of the customer journey, you can personalize the content of the generated email message more richly or fine-tune the existing message.

Email Designer

With drag-and-drop components, proven templates, and custom HTML, you can design email experiences that are tailored to each member of your buying group to increase customer conversion rates.

    • WYSIWYG Designer. Choose from a variety of drag-and-drop components to modify the design of your emails efficiently.
    • Email templates. You can take advantage of optimized email templates to speed up your time to market without the need for coding and design.
    • Previews and simulators. You can preview the purchase group email experience before sending it.

Dynamic Personalization

You can provide a one-on-one buying experience with content and personalized messaging that takes into account the roles, accounts, and product interest levels of each member of the buying group.

    • Conditional content. You can tailor specific email components to personalize email copy and images to match the recipient's profile attributes and behavioral data.
    • Dynamic messaging. Leverage individual, account, buying group, sales opportunities, product interest, and other B2B data to fine-tune your messaging across all channels.
    • Adobe Marketo Engage Personalization Token. You can leverage the email designer's existing personalization tokens to tailor the experience based on your marketing automation data.

Asset Management

Apply marketing-approved assets directly to your account and buying group journeys to streamline experience delivery.

    • Adobe Experience Manager Assets. Leverage content imported from Experience Manager Assets, including AI-generated images from Adobe Firefly, to design personalized emails for buying group members.
    • Adobe Marketo Engage Design Studio Assets. You can reuse assets from Marketo Engage to deliver a consistent and relevant experience across all buying group journeys and campaigns at the same time.

Adobe Creative Integration

Built-in Adobe Express and Adobe Firefly generative AI capabilities help you streamline and scale the creation of personalized, high-quality content.

    • Generate images from the built-in app. Access Firefly and Express in the Adobe Journey Optimizer B2B Edition asset library and email and landing page editors to quickly create, modify, and update assets.
    • Professional editing. With a wide range of features in Adobe Express, such as cropping, resizing, removing backgrounds, and converting formats, you can reduce your launch lead time while maintaining the quality of your assets.
    • Convenient templates. Professionally designed templates allow you to launch your content projects efficiently.
    • Adobe Stock assets. Design and edit assets using Adobe Stock photos, design elements, and thousands of custom fonts to quickly personalize your content.

Take advantage of 120% of your content and personalization capabilities

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