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Adobe Journey Optimizer B2B Edition Features

Unified B2B customer journey management

Unify the journey of accounts and buying groups across all inbound and outbound channels, including email, web, chat, landing pages, and webinars
, to automate engagement personalization to align with your launch plan.

Journey Agent

Empower your team with agent AI that quickly creates, analyzes, and optimizes multi-touchpoint journeys at scale.

    Create
    • journeys. Create multi-step journeys with data-driven recommendations using inputs like marketing outlines, text, images, and voice prompts. It can significantly speed up execution.
    • On-demand journey insights. Enter simple prompts to identify journey metrics and trends, and respond to market changes with agility.
    • Proactive optimization (in development). Monitor scheduled and real-time journeys with Journey Agent. It can detect anomalies and execute AI-recommended actions to resolve conflicts and improve performance.

Interactive Help

Leverage Adobe's generative AI assistant to accelerate account and purchase group journeys. The conversational interface allows you to learn how to use Journey Optimizer B2B Edition.

    • Automated help. Quickly learn useful features, use cases, and best practices to help you build your journey.
    • Suggested topics. Based on past conversations, you can see additional topics to ask the AI assistant questions.
    • Bookmarks. You can save AI-powered conversations and come back to them when you need them.

Customer journey management

Depending on each buying group member's role, account, product interest, and more, you can design highly personalized multi-step journeys. This journey allows you to automate engagement and qualification of buying groups at scale.

    • Account and purchase group journeys. You can manage the participation and eligibility of account, purchase groups, and purchase group members in one place.
    • Account and purchase group targeting. You can target individual members of a buying group, multiple members, or the entire buying group to support a variety of engagement strategies.
    • Journey maps. Use the intuitive journey canvas to quickly visualize and sequence the sales and marketing engagements of specific buying group members.
    • Journey paths. You can divide the path of a journey by account or by individual to organize different experiences for different contacts associated with multiple buying groups of customers in the same account.

Real-time automation

You can automate the journey progression of accounts and purchase groups. With a library of diverse journey activities and real-time engagement triggers, you can extend your marketing workflows and customer engagement to all channels.

    • Trigger real-time engagement. Engage your buying group with activity triggers that react to customer behavior in real time, actively gather feedback, and automatically move them to the next step in the journey.
    • Journey activities. Based on the journey activity of a specific purchase group member, you can automate activities that drive customer engagement (such as sending emails) and internal marketing workflows (such as scoring tasks).
    • Buying group engagement scoring. Based on each member's individual behavior, you can measure the engagement of the entire buying group to understand the group's collective intent.
    • Adobe Marketo Engage campaigns. Marketo Engage connects smart lists and smart campaigns to customer journeys to enhance your lead marketing programs with account and buying group data and context.

Omnichannel Engagement

Engage buying groups across all inbound and outbound sales and marketing channels to reach more customers and improve customer experience.

    • Emails. Generative AI allows you to send highly personalized emails to increase engagement and conversions.
    • Website (coming soon). You can customize the entire web experience based on leads, accounts, buying group attributes, and behaviors. Web browsing activities engage customers on other channels as well.
    • SMS. Based on omnichannel engagement triggers, you can trigger personalized SMS messages to members of the buying group.
    • Paid media. You can enable account listings in paid media destinations to reach verified purchase group members and find missing members to close reach
    • gaps.
    • Adobe Marketo Engage channel. You can use Marketo Engage's native and integrated channels to target buying group members to maximize the performance of your buying group experience.

Leverage 120% of customer journey integration

Experience League offers a wide range of learning content, including documentation, tutorials, and user guides
.
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