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Features of Adobe Customer Journey Analytics

Real Intelligence

Now you don't have to wait weeks to get insights.
Quickly enhance customer experiences, optimize marketing, and maximize ROI.

Customer Analytics and Publishing

Define and analyze your customers based on their characteristics, behaviors, and more over time to gain actionable insights and share them, then activate and integrate them across various Adobe products.

    • Segmentation. You can use multiple filters simultaneously to segment your customers based on insights, such as customer behavior over time.
    • Sharing customer data. You can publish customer data for journey integration management in Adobe Journey Optimizer, or export it to various destinations using Adobe Real-Time CDP.
    • Activate and tune. Collect results from activated customers, derive richer insights, and adjust for better personalization.

Experimental panel

Integrate and align with Adobe Journey Optimizer to understand the impact of customer experience optimization.

    • Sales and support insights. See how your sales and support activities are performing, such as email channels that led to sales, and a decrease in call center calls due to app screen adjustments.
    • Compare experiences and content. Test and compare content, messaging, user experience, and journey design to understand the impact on engagement.
    • A/B testing analytics. Evaluate the impact and accuracy of any A/B experiment you run in Adobe Journey Optimizer or your existing experimentation platform.
    • Conversion optimization. With journey optimization, you can get the results you want and increase your conversion rate.

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